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DATA PROTECTION

Privacy Policy

Last updated: February 22, 2026

GDPR Notice: This policy complies with the EU General Data Protection Regulation (GDPR, Regulation 2016/679) and Swedish law (Lag 2018:218). You have the right to request access to, rectification of, or erasure of your personal data. The supervisory authority in Sweden is the Swedish Authority for Privacy Protection (IMY).

1. What data we collect

1.1 Account information

When you create an account, we collect:

  • Name (first and last)
  • Email address
  • Phone number (optional)
  • Address (when you make a purchase)
  • Password (stored as a cryptographic hash — we can never see your password in plain text)

Legal basis: Performance of a contract (GDPR Art. 6(1)(b)) — this data is necessary to provide the service.

1.2 Purchase information

When you buy tickets or book lessons, we store order history, amounts, payment method, and billing address.

Legal basis: Legal obligation (GDPR Art. 6(1)(c)) — Swedish bookkeeping law (Bokföringslagen 1999:1078) requires us to retain records for 7 years.

Note: We never store credit card numbers. Payments are handled by our payment provider (Swish).

1.3 Technical data

  • IP address — stored at login for security purposes
  • Session cookies — necessary to keep you logged in (see section 6)

Legal basis: Legitimate interest (GDPR Art. 6(1)(f)) — security and fraud prevention.

1.4 Marketing data

If you subscribe to our newsletter or an organizer's mailing list, we collect email address, name, consent status, and delivery statistics.

Legal basis: Consent (GDPR Art. 6(1)(a)) — you must actively confirm your subscription (double opt-in). You can unsubscribe at any time via the link in each email.

2. How we use your data

PurposeData usedLegal basis
Provide the serviceName, email, addressContract, Art. 6(1)(b)
Order processingPurchase dataContract + Bookkeeping law
MarketingEmail, nameConsent, Art. 6(1)(a)
Transactional emailsEmailContract, Art. 6(1)(b)
SecurityIP address, session dataLegitimate interest, Art. 6(1)(f)
Delivery analyticsEmail, delivery eventsLegitimate interest, Art. 6(1)(f)

2.1 Consent and marketing

We use double opt-in for all marketing. You must request a subscription and then confirm via a link in the email we send.

You can unsubscribe at any time via the unsubscribe link in every email, one-click unsubscribe in your email client (Gmail, Apple Mail, etc. — via RFC 8058), or by contacting us directly.

If you mark a message as spam, you are automatically unsubscribed and your consent is revoked immediately.

3. How we store and protect your data

3.1 Where data is stored

All data is stored on servers within the EU/EEA. We do not transfer personal data to countries outside the EU without adequate safeguards.

3.2 Security measures

  • Encryption in transit — all traffic is protected with HTTPS (TLS) and HSTS
  • Password encryption — passwords are stored as cryptographic hashes with individual salts
  • Access control — role-based permissions with separate rights for each function
  • Vendor isolation — each organizer can only see their own contacts and orders
  • PII masking — email addresses in system logs are automatically masked
  • Session management — secure cookies with HttpOnly, Secure, and SameSite attributes
  • CSRF protection — all forms are protected against cross-site request forgery

3.3 How long we keep your data

Data typeRetention periodReason
Account informationUntil you delete your account, or 36 months after last activityContract / legitimate interest
Order history7 yearsSwedish Bookkeeping Act
Email content (campaigns)30 days after sendingTroubleshooting, then deleted
Email delivery statistics2 years (730 days)Delivery analytics, then deleted
Consent historyStored permanentlyBurden of proof, GDPR Art. 7(1)
Application logs30 daysAutomatically deleted
Inactive accounts36 months without activityAccount is automatically anonymized

4. When we share your data

We never sell your personal data. We share data with the following categories of recipients:

4.1 Sub-processors (data processors)

ProviderPurposeData sharedLocation
Brevo (Sendinblue)Email deliveryEmail, nameEU (France)
BunnyCDNImage delivery (CDN)IP addressesEU
SwishPaymentPhone number, amountSweden

All sub-processors are bound by data processing agreements (Art. 28 GDPR) and may only process data according to our instructions.

4.2 Organizers (vendors)

If you buy a ticket or book a lesson, we share your name and email address with the organizer so they can provide the service. Each organizer is a data controller for their own customer relationship with you.

4.3 Authorities

We may disclose personal data if required by law, court order, or government decision.

5. Your rights

Under GDPR (Chapter III), you have the following rights. We respond to all requests within 30 days.

RightGDPRHow to exercise
Access — find out what data we hold about youArt. 15Contact us via email
Rectification — correct inaccurate dataArt. 16Edit in your profile or contact us
Erasure — request deletion of your dataArt. 17Contact us via email
Restriction — request that we restrict processingArt. 18Contact us via email
Data portability — receive your data in a machine-readable formatArt. 20Contact us via email
Objection — object to processing based on legitimate interestArt. 21Contact us or click unsubscribe in emails

5.1 Erasure — what happens

When you request erasure:

  • Your name and email are anonymized
  • Addresses, shopping carts, newsletter subscriptions, and external logins are deleted
  • Order history is retained in anonymized form for 7 years (Swedish Bookkeeping Act)
  • Consent history is retained as proof that we had lawful basis for previous processing (GDPR Art. 7(1))

5.2 Complaints

You always have the right to file a complaint with the supervisory authority:

Swedish Authority for Privacy Protection (IMY)
Email: imy@imy.se
Web: www.imy.se

6. Cookies and tracking

6.1 Necessary cookies

We use the following cookies that are necessary for the service to function:

CookiePurposeLifetime
Session cookieKeeps you logged inSession
XSRF-TOKENProtects against forged requests (CSRF)Session
Cookie consentStores your cookie preference1 year

These cookies are necessary and do not require consent (ePrivacy Directive Art. 5(3), exemption).

6.2 Third-party cookies

We currently do not use any third-party cookies for analytics or advertising. If this changes, we will update this policy and ask for your consent.

7. Contact us

If you have questions about how we process your personal data or want to exercise your rights:

We respond to all data protection requests within 30 days in accordance with GDPR Art. 12(3).